The AI-Native Web Playbook

The AI-Native Web Playbook

Essays on AI agents, hidden traffic, and how to win in AI search

Iceberg diagram showing Google Analytics tracking visible website traffic while AI agent activity like ChatGPT crawls and pricing page evaluation remains hidden below the surface.
Iceberg diagram showing Google Analytics tracking visible website traffic while AI agent activity like ChatGPT crawls and pricing page evaluation remains hidden below the surface.
Iceberg diagram showing Google Analytics tracking visible website traffic while AI agent activity like ChatGPT crawls and pricing page evaluation remains hidden below the surface.

How To Measure AI Agents When Google Analytics Cannot

Diagram showing a large language model connected through the Model Context Protocol to external tools such as messaging, analytics, and task systems.
Diagram showing a large language model connected through the Model Context Protocol to external tools such as messaging, analytics, and task systems.
Diagram showing a large language model connected through the Model Context Protocol to external tools such as messaging, analytics, and task systems.

How LLMs Discover Your Model Context Protocol and Why It Matters

Illustration of an AI agent interacting with a Shopify storefront through chat and shopping actions, representing agent-driven product discovery and automated commerce workflows.
Illustration of an AI agent interacting with a Shopify storefront through chat and shopping actions, representing agent-driven product discovery and automated commerce workflows.
Illustration of an AI agent interacting with a Shopify storefront through chat and shopping actions, representing agent-driven product discovery and automated commerce workflows.

What You Should Know About Shopify’s Model Context Protocol

Illustration explaining B2A commerce as AI agents researching, evaluating, and transacting with businesses in a conversational interface.
Illustration explaining B2A commerce as AI agents researching, evaluating, and transacting with businesses in a conversational interface.
Illustration explaining B2A commerce as AI agents researching, evaluating, and transacting with businesses in a conversational interface.

B2A Commerce Explained: Winning in an Era of AI Shopping Agents

Diagram showing the agentic commerce landscape, mapping agent actions, ownership models, and how AI agents influence shopping decisions.
Diagram showing the agentic commerce landscape, mapping agent actions, ownership models, and how AI agents influence shopping decisions.
Diagram showing the agentic commerce landscape, mapping agent actions, ownership models, and how AI agents influence shopping decisions.

Agentic Commerce Interfaces: How AI Agents Are Rewriting the Buying Experience

ChatGPT Apps just changed how customers buy (quietly)

Diagram showing new AI commerce metrics including agentic prompt presence, citation share, structured content coverage, and purchase API availability.
Diagram showing new AI commerce metrics including agentic prompt presence, citation share, structured content coverage, and purchase API availability.
Diagram showing new AI commerce metrics including agentic prompt presence, citation share, structured content coverage, and purchase API availability.

How AI Shopping Agents Change the Sales Funnel and Key Metrics

AEO vs. GEO: The New Rules for AI Search Visibility

Diagram illustrating agent-triggered transactions from product selection through API checkout, autonomous payments, secure processing, and automated reordering.
Diagram illustrating agent-triggered transactions from product selection through API checkout, autonomous payments, secure processing, and automated reordering.
Diagram illustrating agent-triggered transactions from product selection through API checkout, autonomous payments, secure processing, and automated reordering.

How AI Shopping Agents Work and Why They Matter for Growth

 Illustration showing a chat conversation titled “Selling on ChatGPT” explaining that products must be agent-ready to sell through AI.
 Illustration showing a chat conversation titled “Selling on ChatGPT” explaining that products must be agent-ready to sell through AI.
 Illustration showing a chat conversation titled “Selling on ChatGPT” explaining that products must be agent-ready to sell through AI.

How to Sell on ChatGPT: A Practical Guide to AI Commerce in 2026

What is an AI-native website and why do you need one?

Visual showing the vibe shopping journey from briefing and search to interactive refinement, checkout, and post-purchase services.
Visual showing the vibe shopping journey from briefing and search to interactive refinement, checkout, and post-purchase services.
Visual showing the vibe shopping journey from briefing and search to interactive refinement, checkout, and post-purchase services.

What Is Vibe Shopping and Why It Matters for Ecommerce Strategy

Yellow Flower
Yellow Flower
Yellow Flower

What your analytics misses: >20% of your “traffic” could be AI agents

Delegated Traffic: When AI agents own 80% of the buyer journey

Have Questions ?

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Have Questions ?

Talk to us.