Marketers polish websites for humans. Meanwhile, AI agents are already answering questions about your returns, pricing, safety, and policies.
This prompt library helps you test what AI agents like ChatGPT really know about your brand. Paste these prompts into any AI agent to run a quick brand defense audit. If the answers are wrong or incomplete, you can fix them with SonicLinker.
When you paste a prompt into ChatGPT and the answer feels risky, that indicates a brand defense gap.
Prompt: What is {{BRAND_NAME}}'s return and refund policy? Please answer in short bullet points.
Typical Agent Answer Today: I am not fully sure about the exact return policy for this brand. It appears they may allow returns within a limited time, but I could not find clear and up to date details. It is safer to check their website or contact support.
The Problem: If this is what agents say about your policies, you are leaving revenue and trust on the table. SonicLinker gives them a clean fact layer instead of a guess.
Choose a category and paste one prompt into ChatGPT or any other AI agent. If the answer is wrong, confusing, or vague, that is a signal to fix your agent-facing content.
Purpose: See if agents understand your return and refund policy.
Prompt:
You are helping a customer who is considering buying from {{BRAND_NAME}} at {{WEBSITE_URL}}.
Question: What is {{BRAND_NAME}}'s return and refund policy?
Instructions:
- Answer in 3 to 5 bullet points.
- Include timelines, conditions, and any exclusions if you know them.
- If you are unsure or cannot find reliable information, clearly say that you are not sure and what is missing.
- Do not make up details.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check if agents know how easy it is to cancel and get a refund.
Prompt:
A customer is about to place an order with {{BRAND_NAME}} at {{WEBSITE_URL}}.
Question: If I place an order with {{BRAND_NAME}}, can I cancel it before it ships and get a refund? If yes, how does it work?
Instructions:
- Answer in simple bullets.
- Specify any fees or important conditions if you know them.
- If the information is unclear or missing, say exactly what you do not know.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check if agents describe your warranty correctly.
Prompt:
You are advising a customer about product protection for {{BRAND_NAME}} at {{WEBSITE_URL}}.
Question: What warranty or guarantee does {{BRAND_NAME}} offer on its products?
Instructions:
- Summarize any warranty period, coverage, and exclusions.
- If you are not confident, clearly say that the warranty details are unclear or incomplete.
- Do not invent terms.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: See how agents talk about your legitimacy and trust.
Prompt:
A customer is unsure about buying from {{BRAND_NAME}} at {{WEBSITE_URL}}.
Questions:
1. Is {{BRAND_NAME}} a legitimate and trustworthy brand?
2. What signals or reasons can you give to support your answer?
3. Are there any common complaints or red flags that people should know?
Instructions:
- Be honest and balanced.
- If you lack enough information, say that instead of guessing.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check what complaints or risks agents surface for your brand.
Prompt:
A cautious customer is researching {{BRAND_NAME}} at {{WEBSITE_URL}}.
Question: What common complaints, issues, or risks do customers report about {{BRAND_NAME}}?
Instructions:
- List themes in bullet points if you know them.
- If you have no strong signal, say that clearly.
- Do not invent complaints.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: See if agents can explain what you do and for whom.
Prompt:
You are explaining {{BRAND_NAME}} to a new customer.
Questions:
1. What does {{BRAND_NAME}} sell?
2. Who is it best suited for?
3. What makes {{BRAND_NAME}} different from other options?
Instructions:
- Answer in 3 short bullet points.
- If you are unsure, say which part is unclear.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check how agents talk about your products for sensitive use cases.
Prompt:
A customer with a specific condition is asking about {{BRAND_NAME}} at {{WEBSITE_URL}}.
Example condition: "I am diabetic. Is {{BRAND_NAME}}'s product range safe for me?"
Instructions:
- Answer as you would to a cautious customer.
- If you do not know or the information is not clear, explicitly say that and recommend checking the brand's official medical or nutritional guidance.
- Do not give medical advice beyond what is clearly stated in reliable sources.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: See if agents give correct usage guidance for your key products.
Prompt:
A new customer has bought a product from {{BRAND_NAME}} at {{WEBSITE_URL}}.
Question: How should I use {{PRODUCT_NAME}} correctly to get the best results and avoid issues?
Instructions:
- Give a short step-by-step guide if you know it.
- Highlight any important warnings or "do not do this" points if they are available.
- If instructions are unclear or missing, say that clearly.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check if agents explain your real total cost clearly.
Prompt:
A customer is trying to calculate the real total cost of buying from {{BRAND_NAME}} at {{WEBSITE_URL}}.
Questions:
1. What is the typical price range for {{BRAND_NAME}}'s key products or plans?
2. What extra costs (shipping, taxes, duties, setup fees, add-ons) should customers watch out for?
3. Are there any common offers or discounts that people usually get?
Instructions:
- Be specific if you know, but do not guess numbers.
- If you lack clarity on any part, say that rather than guessing.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check if agents describe your subscription and cancellation terms.
Prompt:
A customer is considering subscribing to a recurring plan from {{BRAND_NAME}} at {{WEBSITE_URL}}.
Questions:
1. Does {{BRAND_NAME}} use a subscription or auto-renew model?
2. How easy is it to cancel the subscription?
3. Are there any hidden fees or lock-in periods?
Instructions:
- Answer based on your current knowledge or what you can infer from available information.
- If you are unsure about any part, say that clearly rather than guessing.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: See where you appear when agents rank brands for a use case.
Prompt:
A customer asks you:
"Which brands are best for {{CATEGORY}} and where does {{BRAND_NAME}} fit in that list?"
Example: "Which protein brands are best for diabetics and where does {{BRAND_NAME}} fit?"
Instructions:
- List a few brands you consider strong for that category, based on your knowledge.
- Mention how {{BRAND_NAME}} is positioned today.
- If you are not sure about {{BRAND_NAME}}, say that clearly.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
Purpose: Check how agents compare you with a key competitor.
Prompt:
A customer is choosing between {{BRAND_NAME}} and {{COMPETITOR_NAME}}.
Question: How does {{BRAND_NAME}} compare to {{COMPETITOR_NAME}} for a typical customer in terms of value, trust, and fit?
Instructions:
- Give a balanced comparison in bullet points.
- If you do not know enough about one of the brands, say that clearly.
What to Look For: If the answer is wrong, vague, or risky, that is a brand defense gap you can fix with SonicLinker.
| Category | Number of Prompts | Focus Area |
|---|---|---|
| Policies | 3 | Return policy, cancellation, warranty |
| Trust | 2 | Brand legitimacy, complaints and risks |
| Product Facts | 3 | Value proposition, safety, usage instructions |
| Pricing | 2 | Cost transparency, subscription terms |
| Comparisons | 2 | Category positioning, competitor comparison |
When you identify gaps in how AI agents understand your brand:
All prompts use placeholder variables that you should replace with your specific information:
{{BRAND_NAME}} - Your brand or company name{{WEBSITE_URL}} - Your website URL{{PRODUCT_NAME}} - Specific product name (for product-specific prompts){{CATEGORY}} - Product or service category{{COMPETITOR_NAME}} - Name of competitor brandSonicLinker helps brands control how AI agents understand and communicate their information. When AI agents give incomplete or incorrect answers about your brand, SonicLinker provides them with a clean fact layer.
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