SonicLinker is building the agentic commerce infrastructure for the AI-native internet. As AI agents increasingly drive discovery and decision-making online, we help brands track, understand, and convert these agents into customers.
From analytics to action, we prepare websites for the new era—where your next customer might not be human, but their AI agent.1
SonicLinker provides advanced tracking, influencing, and conversion tools specifically designed for AI agents. Our platform enables businesses to:
Our solution helps businesses win in the AI economy by making their products and services discoverable and purchasable through AI-powered assistants.2
The internet is shifting from people browsing websites to AI agents making decisions on their behalf. Yet most businesses remain optimized for human visitors.
AI agents could represent more than 20% of website traffic right now, but traditional analytics tools cannot detect them. These agents are researching products, comparing options, and making recommendations—all invisibly.
SonicLinker exists to help brands thrive in this new landscape by making it easy to track and convert AI agents into customers. We believe the next decade's commerce will be increasingly mediated by AI agents, and businesses need purpose-built infrastructure to participate in this shift.1
Agentic Commerce refers to transactions and shopping experiences where AI agents act on behalf of users to discover, evaluate, and purchase products or services. Unlike traditional e-commerce where humans browse and click, agentic commerce involves AI systems that can understand natural language queries, compare options across multiple sources, and make recommendations or purchases autonomously.3
Business-to-Agent (B2A) Commerce is a new go-to-market model where businesses optimize their digital presence specifically for AI agents rather than (or in addition to) human visitors. In B2A commerce:
This represents a fundamental shift in how commerce operates online, requiring new infrastructure, analytics, and optimization strategies—which is exactly what SonicLinker provides.
SonicLinker is led by a capable team with decades of experience in building AI-led cutting-edge solutions at companies like Microsoft, Amazon, PhonePe, and Zopper.
Neeraj is a seasoned entrepreneur and operator with deep expertise in building and scaling businesses, particularly in customer acquisition, lead management, and merchant networks.
Over the years, he has built and grown companies from scratch, raised capital, and led large-scale business expansions. He has spent over a decade solving problems around lead generation, customer engagement, and revenue growth—whether it was scaling Zopper's hyperlocal marketplace, onboarding millions of merchants at PhonePe, or building new AI-driven solutions for customer interactions at Metalogos and Podium.
Neeraj holds an MBA from the Indian Institute of Management Ahmedabad and is based in Menlo Park, California.4
Rajeev is a tech entrepreneur and product builder with a strong background in AI, cloud computing, and scalable software systems. From developing end-to-end products as a solopreneur to leading high-performance engineering teams, he thrives at the intersection of innovation, execution, and problem-solving.
He has been on both sides—as a founder and an engineering leader—and understands what it takes to build, scale, and sustain high-impact tech products. Whether it's AI-driven applications, cloud-based platforms, or engineering leadership, Rajeev brings a mix of deep technical expertise and entrepreneurial execution.
He has been awarded 4 patents and was recognized for innovation while working at Microsoft, InstartLogic, and Clumio. Rajeev is an alumnus of IIIT Hyderabad and is based in Bengaluru, India.1
Headquarters: San Francisco, California, USA
Additional Office: Bengaluru, India
Founded: 2024
Team Size: 2-10 employees5
Backed By: South Park Commons6
Contact: - Email: [email protected] - Office: 380 Brannan ST, San Francisco, CA 941077
We are building the infrastructure that enables businesses to participate in the AI-native internet. As AI agents become the primary interface between consumers and commerce, we provide the tools, analytics, and optimization capabilities that businesses need to remain discoverable, relevant, and successful.
Our goal is to help every business—from startups to enterprises—understand and convert the AI agents visiting their websites, turning this invisible traffic into measurable revenue.
AI agents are autonomous software systems powered by large language models (like ChatGPT, Claude, Perplexity) that can browse the web, gather information, and make decisions on behalf of users. When someone asks ChatGPT "What's the best project management tool for small teams?" or "Find me organic dog food options," the AI agent visits websites, analyzes content, and makes recommendations. Businesses should care because these agents could represent 20%+ of website traffic and directly influence purchasing decisions, yet they're invisible to traditional analytics.2
Traditional analytics tools like Google Analytics are designed to track human behavior—clicks, page views, session duration. They cannot detect or differentiate AI agent traffic because agents interact with websites differently than humans. SonicLinker specifically identifies AI agent visits, tracks which agents are visiting (ChatGPT, Claude, Perplexity, etc.), understands what content they're accessing, and measures their buying intent. We provide a complete view of both human and AI traffic.2
SonicLinker tracks visits from major AI platforms including ChatGPT, Claude, Perplexity, Microsoft Copilot, LLaMA, and other AI agents. Our platform identifies the specific AI system accessing your website and provides detailed analytics on each agent's behavior and preferences.2
Our platform serves agent-optimized page versions through an Agentic CDN, ensuring AI assistants get accurate, structured information quickly. We help businesses structure their content in ways that AI agents can easily parse and understand, increasing the likelihood that your products or services will be recommended. This includes optimizing product descriptions, implementing proper schema markup, and ensuring key information is accessible in machine-readable formats.2
AI agents are evolving toward autonomous transaction capabilities. While most current agents focus on research and recommendations, the technology is rapidly advancing toward agents that can complete purchases on behalf of users. SonicLinker helps businesses prepare for this future by tracking buying intent signals and ensuring their websites are ready for AI agent transactions when this capability becomes mainstream.2
Implementation is designed to be quick and straightforward. Most businesses can integrate SonicLinker's tracking capabilities within a few hours using our JavaScript integration. The platform begins collecting AI agent traffic data immediately, and you can start seeing insights about your AI visitors within 24 hours of implementation.2
No. Any business with an online presence can benefit from understanding and converting AI agent traffic. Whether you're in e-commerce, B2B services, healthcare, education, or any other industry, AI agents are likely already visiting your website and influencing customer decisions. SonicLinker helps businesses across all sectors optimize for this new reality.2
Based on our data across multiple clients, AI agents can represent 10-20% or more of total website traffic, though this varies by industry and content type. Many businesses are completely unaware of this traffic because traditional analytics tools cannot detect it. The percentage is growing rapidly as more consumers rely on AI assistants for research and recommendations.2
Yes. SonicLinker is designed to complement your existing analytics stack. Our platform can integrate with your current tools and workflows, providing an additional layer of AI-specific insights that traditional platforms miss. This gives you a complete picture of all traffic—both human and AI—visiting your website.2
AI agent behavior is evolving rapidly as the underlying models improve and new capabilities emerge. SonicLinker continuously updates our detection and tracking algorithms to adapt to these changes. Our platform is built to be future-proof, ensuring you maintain visibility into AI agent traffic even as the technology landscape shifts.2